2024
Animated Projects
Email Design
Motion Design
Email Campaigns: Challenge
Over the past decade, Savoy Marketing has successfully generated numerous leads through email campaigns. However, a challenge emerged: the conventional approach to promoting email communications within the insurance industry lacked the vibrancy needed to captivate our target audience. Lengthy copies and overly frequent dispatches contributed to a sense of monotony and diminished engagement.
Process
To address this challenge, I embarked on a project aimed at revitalizing engagement by infusing key elements with vitality and impact. Collaborating closely with copywriters, I integrated essential selling points such as podcasts, visionary elements, and statistics into the content of each email. This allowed for the incorporation of visually compelling statistics and the fine-tuning of copy ideas.
I introduced subtle animations to imbue each product's narrative with life, enhancing comprehension and resonance. This strategic use of movement proved instrumental in conveying our messages effectively. As a result, our email campaigns saw an uptick, achieving conversion rates exceeding 30% for key metrics such as downloads and subscriptions.
Explainer Video
ERISA Plan Documents
Educate our clients the differences between the various ERISA plan documents, important deadlines, employer responsibilities and associated penalties.
Individual Life Insurance
The best place to start is census for our broker partners to start life insurance sales. It starts with new parents and their dependents.
