2023
Savoy Academy
Brand Design
Digital Assets Design
Overview
Savoy named and built the continuing education school as a Savoy Academy to better align with educational vision. By delivering best-in-class content to insurance professionals, they are able to continue professional success.
This presented my team with the great opportunity to unveil a rich tool of educational content, engaging events, compliance webinars, and to elevate our brand awareness. Each symbol and the year allow to represent the essence of savoy academy’s assets - knowledge, mastery, certification, and history. The texture of book cover and these bold line-styled elements give a contemporary aesthetic and convey a sense of intellectual depth and sophistication.
Brainstorming
I worked with creative director and junior designer on the logo, engaging in a collaborative process to craft initial drafts. Through careful refinement, I finalized upon four key elements ensuring their impactful presence across a range of scales. Each symbol and the year allow to represent the essence of savoy academy’s assets - knowledge, mastery, certification, and history. The texture of book cover and bold line-styled elements give a contemporary aesthetic and convey a sense of intellectual depth and sophistication.
Visual Direction
I crafted more than 15 designed templates, incorporating circular shapes. These templates not only expedite the design process but also ensure an unwavering commitment to quality.
