2024
Template Development
Template Design
Art Direction
Interactive Design
Savoy previously lacked a distinctive signature pattern to reinforce its visual identity. To address this, I designed a square-based pattern inspired by the iconic Savoy square mark from the logo. This design thoughtfully ties back to the brand’s heritage while enhancing recognition.
Visual Direction
The subtle, grainy texture adds a tactile, contemporary feel, making the pattern both memorable and versatile. It has since been applied across a variety of materials, helping to create a more cohesive and elevated brand presence. The use of orange and grey tints adds a refined and contemporary aesthetic, demonstrating that the insurance and benefits industry can be both engaging and sophisticated in its visual expression.
2024
Social Media Marketing Service
Template Design
Art Direction
Savoy provides monthly blog posts, industry news, and website updates paired with three custom design options per topic. The three creative styles we offer include a lifestyle-driven version, a blue-toned illustrated design, and a full-color illustrated version, allowing partners to choose what aligns best with their brand. Notably, Blue Ocean Consulting Services experienced a significant increase in engagement on LinkedIn using our service.
